Cookie Policy

1. INTRODUCTION:

This Cookie Policy explains how Dhatu – From the Roots ("Company",

"we", "our" or "us") uses cookies and similar technologies on our website

and mobile application (collectively, the "Platform"). By using or accessing

the Platform, you agree to our use of cookies in accordance with this Policy.

Cookies help us improve your browsing experience, understand how you

interact with the Platform, and personalize the services we offer. We are

committed to handling your data with transparency, fairness, and in

accordance with applicable data protection laws.

2. WHAT ARE COOKIES?

Cookies are small text files that are placed on your computer, smartphone,

or other device when you access a website or application. These files store

small amounts of information about your interaction with the site, such as

your preferences, session data, and user behavior.

Cookies serve various purposes, such as helping websites remember your

personalized content. Some cookies are temporary (session cookies) and are

deleted once you close your browser, while others are persistent and remain

on your device for a set period or until you delete them.

Cookies can be set by Dhatu (first-party cookies) or by third-party services

integrated into our Platform, such as analytics or advertising providers

(third-party cookies).

3. TYPES OF COOKIES WE USE:

We use the following types of cookies on the Dhatu Platform to enhance

functionality, improve performance, and deliver a personalized experience:

a. Strictly Necessary Cookies:

These cookies are essential for the proper functioning of the Platform. They

enable basic features such as secure login, account management, order

processing, and access to protected areas. Without these cookies, the

Platform cannot operate effectively.

b. Performance and Analytics Cookies:

These cookies help us understand how users interact with the Platform by

collecting anonymous data on metrics like number of visitors, pages viewed,

and sources of traffic. We use tools such as Google Analytics and other

third-party services for this purpose. These cookies help us improve the

structure, content, and user experience of our Platform.

c. Functionality Cookies: Functionality cookies allow the Platform to remember choices you make,

such as your preferred language, region, or previously viewed

farmers/products. This allows for a more customized and efficient user

experience.

d. Targeting and Advertising Cookies:

We may use these cookies to deliver relevant advertisements or to limit the

number of times you see a particular ad. These cookies also help us

measure the effectiveness of our campaigns. They may be set through our

site by third-party advertising partners.

e. Third-Party Cookies:

Some cookies are placed by third-party services that appear on our

Platform, such as payment gateways, logistics trackers, chat tools, or

embedded content (e.g., YouTube, WhatsApp integrations). We do not

control these cookies, and their use is subject to the privacy policies of

those third parties.

4. HOW WE USE COOKIES:

We use cookies for various purposes aimed at improving the quality,

relevance, and security of your experience on the Dhatu Platform. The key

ways in which cookies are used include:

a. Enabling Core Platform Functions:

Cookies are used to manage user sessions, authenticate logins, and ensure

secure browsing. For example, when you log into your account to view or

purchase products from farmers, session cookies keep you signed in as you

navigate the app.

b. Enhancing User Experience:

By remembering user preferences such as location, selected farmers,

language, and display settings, cookies help us tailor the Platform to your

individual needs. This includes remembering recent searches, selected

delivery timelines (e.g., 7, 15, or 30 days), or preferred product categories.

c. Collecting Usage Insights:

We use cookies to track user behavior on our Platform for analytical

purposes. This includes identifying which pages are visited most frequently,

how long users spend on each screen, and how they interact with available

product or farmer listings. These insights help us optimize app performance

and content.

d. Supporting Marketing & Communications:

Cookies help us determine the effectiveness of our promotional campaigns

and allow us to display relevant offers, updates, or new farmer listings

based on your past interests. For instance, if you regularly browse organic

fruit listings, we may highlight new arrivals in that category.

e. Managing Third-Party Integrations:

We rely on cookies to support services offered by third-party tools integrated

into the Platform, including logistics partners, customer chat tools, social

sharing features, and payment service providers.

You may control or delete cookies through your browser or device settings;

however, please note that disabling certain cookies may impact your ability

to use some features of the Platform.

5. YOUR COOKIE CHOICES AND CONTROL:

As a user of the Dhatu platform, you have full control over how cookies are

used during your interaction with the app or website. We respect your right

to privacy and offer various options for managing your cookie preferences:

a. Managing Cookies Through Browser Settings:

Most web browsers and mobile devices allow you to control cookies through

their settings. You can choose to block or delete all cookies, accept some

and reject others, or receive a prompt before a cookie is stored. Please refer

to your browser’s help section to adjust these settings.

Note: Disabling certain cookies (especially essential cookies) may result in

reduced functionality or prevent access to key features, such as logging in,

saving preferences, or interacting with farmer listings.

b. In-App Cookie Settings :

If Dhatu provides cookie preferences directly within the app interface, users

will be able to customize their cookie usage (e.g., enabling or disabling

analytical or marketing cookies) under the Privacy Settings section.

c. Opting Out of Analytics and Advertising Cookies:

Where third-party services are used (like Google Analytics or advertising

platforms), you may choose to opt out directly through the respective

provider’s opt-out tools or via browser add-ons.

∙For Google Analytics: https://tools.google.com/dlpage/gaoptout

∙For general advertising opt-outs: https://optout.aboutads.info

d. Withdraw Cookie Consent:

If you previously consented to non-essential cookies, you may withdraw

that consent at any time by clearing cookies from your device and adjusting

your preferences as described above.

Dhatu ensures transparency in how cookies are used and empowers users

to make informed decisions about their data.

6. THIRD-PARTY COOKIES:

Dhatu may allow certain trusted third-party service providers to place

cookies and similar tracking technologies on your device when you use our

platform. These third-party cookies serve various purposes and are subject

to the respective providers’ privacy policies. We do not have direct control

over these cookies or the data collected through them.

a. Types of Third-Party Cookies Used:

∙Analytics Providers: Dhatu may use third-party analytics services

(such as Google Analytics) to collect information about user behavior,

app performance, and traffic patterns. These cookies help us enhance

user experience by understanding how users interact with our

platform.

∙Advertising Partners: In case Dhatu introduces promotional features

or third-party advertising integrations in the future, advertising

cookies may be used to deliver targeted ads based on user interests

and browsing behavior. These cookies may also be used to measure

ad performance.

∙Social media and Communication Plugins: Some features may

include integrations with platforms such as WhatsApp, SMS, or social

media (e.g., to allow users to contact farmers directly). These

platforms may use cookies to track usage and interactions, which are

governed by their own privacy and cookie policies.

b. Responsibility of Third Parties:

Please note that Dhatu does not control the behaviour or use of data

collected by third-party cookies. Users are encouraged to review the cookie

and privacy policies of these providers before interacting with such features.

∙For example, if a user contacts a farmer via WhatsApp, any data

exchanged or tracked through WhatsApp is governed by Meta’s

policies, not Dhatu's.

Dhatu only partners with service providers who demonstrate strong privacy

practices and compliance with applicable data protection laws.

7. COOKIE DURATION AND RETENTION:

Cookies placed on your device through the Dhatu platform may be either

session cookies or persistent cookies, depending on their purpose.

a. Session Cookies:

These are temporary cookies that are deleted automatically when you close

your browser or exit the mobile app. They are primarily used to maintain

your login state, navigation flow, or selected preferences during a single

session.

b. Persistent Cookies:

These cookies remain stored on your device for a predetermined duration or

until manually deleted by you. Persistent cookies help Dhatu recognize

returning users, retain language preferences, and support performance

tracking across multiple visits.

c. Retention Periods:

The exact duration for which cookies are stored depends on their function:

∙Essential cookies may last for up to 12 months.

∙Analytics and performance cookies typically last from 90 days to 2

years.

∙Third-party cookies (used by service providers such as analytics tools)

are governed by their respective policies, and Dhatu does not control

their retention period.

d. User Control:

You may delete cookies from your device at any time through your browser

or app settings. Once deleted, any preferences or session data associated

with those cookies will be lost.

8. HOW TO MANAGE OR DISABLE COOKIES:

You have the right to control and manage the use of cookies on your device

when using the Dhatu platform. Most web browsers and mobile operating

systems allow you to manage your cookie preferences via settings or tools.

a. Browser Settings:

You can configure your browser to:

∙Accept all cookies,

∙Reject all cookies,

∙Notify you when a cookie is set, or

∙Delete cookies stored on your device.

Instructions vary by browser. Please refer to your browser’s help section for

guidance:

∙Google Chrome: chrome://settings/cookies

∙Mozilla Firefox: about:preferences#privacy

∙Safari: Preferences > Privacy

∙Microsoft Edge: Settings > Site permissions > Cookies and site data

b. Mobile App Settings:

On mobile devices, cookie control is typically managed through app

permissions or device settings. Users can:

∙Clear app data and cache to remove cookies,

∙Use in-app options (if available) to manage preferences, or

∙Disable tracking via operating system settings (e.g., "Limit Ad

Tracking").

c. Third-Party Cookie Opt-Out:

For cookies set by third-party analytics or advertising services, you may opt

out through their websites directly. Examples include:

∙Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout

∙Network Advertising Initiative:

http://www.networkadvertising.org/choices

d. Consequences of Disabling Cookies:

Please note that disabling or blocking certain cookies may impact your

experience on the Dhatu platform, particularly those cookies essential for

as intended without cookies.

9. Updates to This Cookie Policy

Dhatu reserves the right to modify, update, or amend this Cookie Policy at

any time to reflect changes in our data practices, applicable laws, or for any

operational or business reasons. When changes are made, we will:

∙Post the updated policy on our platform with a revised “Last Updated”

date at the top of the page.

∙Where appropriate, notify users through email or prominent notice on

our website or app, especially if the changes materially affect user

rights or consent practices.

We encourage you to periodically review this policy to stay informed about

how we use cookies and similar technologies. Your continued use of the

Dhatu platform after the updated Cookie Policy is posted shall be deemed to

constitute your acceptance of those changes.

10. DISCLAIMER OF LIABILITY:

While Dhatu (From the Roots) takes reasonable efforts to ensure

transparency and compliance in its use of cookies, we shall not be held

liable for:

∙Third-party cookies placed on your device through external links,

embedded content, or services (e.g., payment gateways, mapping

tools, WhatsApp links) that are not operated or controlled by Dhatu.

∙Any loss, misuse, or unauthorized access of personal data resulting

from your interaction with third-party platforms or tools integrated

into or accessed via the Dhatu platform.

∙Any consequences arising from users disabling or refusing cookies,

including loss of functionality, limited access, or reduced user

experience.

∙The accuracy, completeness, or safety of analytics or tracking

technologies used by third-party services.

Your continued use of the Dhatu platform signifies your agreement and

understanding that you engage with such third-party services at your own

risk, and Dhatu disclaims all warranties and liabilities to the maximum

extent permitted under applicable law.

11. CONTACT US:

If you have any questions, concerns, or requests regarding this Cookie

Policy or the use of cookies on the Dhatu platform, you may contact us

through the following channels:

∙Email: info@microbitech.com

∙Phone: 9606989707

∙Registered Office Address:chinna’s complex, REVA university circle,

Bagalur Main Rd, Niranthara Layout, Kattigenahalli, Bengaluru,

Sathanur, Karnataka 560063

We welcome your feedback and are committed to resolving any privacy or

cookie-related issues in a timely and transparent manner.